![]() This large age difference is relatively easy to explain. If we look at individuals who have a self-reported "moderate" hearing loss, the use rate is over 60% for those over 75, but only around 20% for hearing-impaired people in the 55 to 64 age range. That is, the perception that the use of hearing aids is "okay" for older people, but not for younger people. Research has revealed one big reason - age. Yet, the market penetration of hearing aids is very low. ![]() We also know that the use of hearing aids can lessen the impact of all these factors. We know that untreated hearing loss is linked to decreased cognitive function, falls, higher incidences of hospitalisations, depression, and increased risk of social isolation and dementia. In short, the Indian movie Industry needs to understand that Hearing Health is Public Health, and it has to be taken seriously.
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